Zebra Ideas Considered Visual Communication Design

Zebra-Ideas is customer focused. Experience has shown that a little shared knowledge often helps create a more appropriate, efficient and cost-effective solution. So, if you’re interested, the following steps offer the opportunity to understand the design process a little better. Zebra-Ideas can help you by doing some or all of the following:

Zebra Ideas - Form an opinion Zebra Ideas - Know your audience Zebra Ideas - Ideas generation Zebra Ideas - Choose a vehicle, select a medium Zebra Ideas - Colour selection Zebra Ideas - Get the copy right Zebra Ideas - Image production etc. Zebra Ideas - Typography & layout Zebra Ideas - Production liaison

Zebra Ideas - Colour Selection

Zebra Ideas - Colour SelectionIs a zebra a white animal with black stripes or a black animal with white stripes?

The answer is debatable, with several theories – frankly, who cares? Rather, let’s consider colour… 

We are surrounded by colour and its effects on us are incredible. As children we learn to interpret our environment as much by colour as by shapes or sounds. At physical, mental, and emotional levels we respond to colours whether we realise it or not.

Colour affects our perceptions and our mood and can thus be utilised in visual communication.