Zebra Ideas Considered Visual Communication Design

Zebra-Ideas is customer focused. Experience has shown that a little shared knowledge often helps create a more appropriate, efficient and cost-effective solution. So, if you’re interested, the following steps offer the opportunity to understand the design process a little better. Zebra-Ideas can help you by doing some or all of the following:

Zebra Ideas - Form an opinion Zebra Ideas - Know your audience Zebra Ideas - Ideas generation Zebra Ideas - Choose a vehicle, select a medium Zebra Ideas - Colour selection Zebra Ideas - Get the copy right Zebra Ideas - Image production etc. Zebra Ideas - Typography & layout Zebra Ideas - Production liaison

Zebra Ideas - Typography and layout

Zebra Ideas - Typography and layoutTypography is the art of selecting, using or creating typefaces and constructing the composition of characters and words to increase the impact of a piece of visual communication.

There are literally millions of different typefaces – each subtly different from the next. Some are well designed, others are not. Choosing appropriate fonts to complement your communication needs careful consideration.

Further impact can be achieved from the collation of all the ingredients. Layout – how each element sits together – is the final step of the design process. Good layout allows us to guide the viewer around the design in the direction that we choose.